Fredrik Söderberg will join DVSC as its new Chief Executive Officer on 1st December 2026, bringing extensive experience in football leadership, supporter engagement and commercial development to the club.

Söderberg was most recently CEO of Swedish football club AIK, having joined the club in 2018. During his time there, AIK became Scandinavia’s best-attended football club, achieving record average home attendances of over 30,000 in 2025. He brings significant experience in developing supporter engagement, commercial partnerships and the wider football club brand.
Söderberg will lead the next phase of the club’s development, focusing on growing the DVSC brand, building on its strong connection with supporters and the wider Debrecen community, enhancing the matchday experience and developing new commercial opportunities. He will also play a key role in shaping the organisation and long-term strategy needed to support the club’s continued progress, both on and off the pitch.

Mark Stott, owner of DVSC, said:
“We’re delighted to welcome Fredrik to DVSC. He brings a wealth of experience from a major European football club and, importantly, a proven track record of growing supporter engagement and building a commercially successful football organisation.
“His achievements at AIK speak for themselves, particularly the growth in attendances and the strength of the club’s commercial development.
“We have ambitious plans for DVSC, but we’re equally focused on building a sustainable club with strong foundations for the future. Fredrik’s appointment is an important part of that journey, and I’m confident he has the experience and leadership qualities to help us take DVSC to the next level.”

Fredrik Söderberg said:
“It is a great honour to be appointed CEO of DVSC and to become part of the Loki family. This is a club with a proud history, passionate supporters and enormous potential, and I’m excited by the opportunity to play a part in its future.
“I share the owner’s long-term ambitions for the club and believe there is a real opportunity to build on its strong foundations, engage even more supporters and develop DVSC both on and off the pitch.
“I’m looking forward to meeting the staff, supporters and wider community in Debrecen and working together to take the club forward.”

As part of the new leadership structure, Balázs Makray will take on the role of General Secretary, remaining an integral member of DVSC’s leadership team.
Drawing on his extensive knowledge and experience of the club, Makray will oversee key aspects of football administration, regulatory compliance and governance,
Together, the appointments will strengthen DVSC’s leadership structure and support the club’s long-term ambitions.